Almost everyone has heard the term brand loyalty, and as business people, we are always in search of that thing that will make our customers never leave us, without it mattering how many companies throw bargains their way. There are a few different approaches and styles of the multiple marketing companies in Orange County for this particular topic, but at Twelve12 , we want to share with you some answers to some of your questions. Is it easy to achieve? What does it take to achieve brand loyalty? Brand loyalty as it was conceived has been denied for some years now by Neuromarketing studies, and it is only fair to say that some other studies debate with such results. It is true that it doesn’t matter how loyal a customer is to a brand, it only takes one disappointment to look into other options and try them instead. So, is brand loyalty achievable? From my experience and point of view, loyalty is very similar to a personal relationship. It is necessary to pay attention