Before you consider hiring top marketing firms Orange County in California, it is crucial to know whether they are using long term or short-term marketing strategies. Short term marketing strategies are ideal for businesses that want to gain sales or build traffic quickly for a limited budget. In this post, we are going to talk about the best online marketing strategies you need to consider. Content marketing This is an excellent SEO complementary strategy. It is an inherent part of Search Engine Optimization. Content marketing is developing, publishing and syndicating of content that is valuable to your clients and customers. It can come in the form of entertainment or buying guides. Some of the benefits of content marketing include: Trust and reputation In content marketing, you just don’t attract more traffic to your site. You build the reputation of your brand, build trust within your audience and this will lead to an increase in retention of customers and pub