There are different types of Orange County branding and marketing companies in California offering internet or online marketing strategies that will help you build your brand equity and add value to your company. When you couple your brand strategy with your cross-channel marketing, you can grow dramatically and reach beyond your target audience. Here are some branding strategies you need to know. Name-brand recognition Companies that are well-established will use the weight of their name brand to extend to their products. In most cases, companies with a large recognition can be recognized by their colors, logo or slogan. For example, companies like Coca-Cola are all iconic when featuring subsidiary products featured under their name. Attitude branding In the case of attitude branding for your company, ambiguous marketing can go above the actual product. Brands will try to use strategies that bring to life a customized experience and life personality with servi