The Client’s Bill Of Rights When Dealing With A Marketing Company

A company engages the services of top marketing firms in Orange county when it does not have internal resources or time to accomplish certain marketing tasks. Whilst this reasoning can deliver good results, the most value of working with a marketing company is the chance to gain an unbiased third-party view and the services of an experienced marketer.

 

Once you have identified the need to work with a marketing company, you should know where to begin. You should know your rights as a client to avoid being taken advantage of by your marketing company. Here are some clients’ bills of rights that you need to know.

 

The right to be heard

No potential client deserves to be talked over when evaluating a marketing company. You don’t want to be forced to believe what the company tells you. As a potential client, you should state your needs and you have a right to be heard by the company. If a pitch focuses more on what the marketing company has achieved and not what they can do for you, they are not hearing you and it is best not to work with them.

 

The right to be understood

Some companies ramp up for clients’ pitches by preparing their CV of accomplishments instead of taking their time to do the necessary homework to gain a clear understanding of your products, solutions, company and industry. This is a red flag when hiring marketing agencies. The best agency should be part of your company. It should be seen as an extension of your internal team. The more they understand you, the better services they will provide.

The right to transparency

A lot of companies may send in an executive team to pitch to you, only to disappear after the deal has been closed. As a client, you should ask to meet the team that will work on your project before you sign a contract with the marketing company. You need to establish a relationship with the team before they even start working for you. Ensuring you are comfortable working with the marketing team is important. It will ensure you get the results you are paying for and that no one takes advantage of you.

 

The right to simplicity

Whether you are engaging with a company that has a large team or a small team, you have the right to interface with one point of contact. It is better if your point of contact is a senior employee or someone who is strategically engaged. Doing this will ensure your point of contact adds value to the engagement and answers questions quickly and not someone who acts as a communication traffic manager.

 

The right to responsiveness

It is very important for the contact person you have to provide clear status updates on how the top marketing firms in Orange county are proceeding with your projects. As a best practice, the point of contact you have should send you a summary list of what has been discussed and an outline of action items they owe your company.