Orange County marketing companies and agencies can change your idea into a well-paying business. Anyone can offer a service or create a product. This is not the hard part; the hard part is selling the product. It is important to understand the concepts of marketing before you start marketing your services and products. Here are some important things you should know before you start marketing your products and services. Understanding your customer Before investing in marketing, you should first understand your clients. Make sure you know who they are, where they are and what they need. Your product should address the needs of your buyers. You should know the demographics of your customers, their values, reflections of themselves and their aspirations. Why should your customers buy from you? You should know what your potential customers consider valuable about your services and products. Your Orange County Marketing Company cannot help you if the customers don’t