Knowing how to allocate a budget for Orange County internet marketing is an important part of setting your company up for success. When you set money aside for the right initiatives and campaigns, you can achieve your goals and get a high return on investment at the same time. Creating a digital marketing budget requires a lot of best assumptions and guesswork on how your money will be spent without knowing if you will get any return on investment. You don’t want to put your money on things that do not work but marketing teams need a budget to experiment and find out the types of initiatives that are likely to be successful, even if there is no prior data to prove that you will get the results you wanted to achieve. Outline your sales funnel Before you dive into numbers, you should take your time and sit down with your internet marketing company to look at the bigger picture of your marketing. You should know the steps that are important touchpoints. List your operational costs When