If you do or running online marketing orange county campaigns , you probably know how bad it is to have a lot of website traffic that is not converting. The main reason why you invest in SEO is to have a lot of traffic on your website. But when the traffic is not converting, you will keep on spending money on marketing that you are not getting back. Understanding some of the reasons why your traffic is not converting will give you a clue about what you need to do to get higher-quality traffic. Issues with the purchasing process If you are doing a great job with CTAs and driving users toward a lot of shopping options then you need to ensure the purchasing process is very easy for the users. You should ensure that users are having an easy time adding something to their cart and checking out intuitively. Most online marketing companies can do web design and simplify things for you. A lot of choices when there are too many choices on your website pages can affect the conversion r