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Reasons Why Your Website Traffic Is Not Converting

 


If you do or running online marketing orange county campaigns, you probably know how bad it is to have a lot of website traffic that is not converting. The main reason why you invest in SEO is to have a lot of traffic on your website. But when the traffic is not converting, you will keep on spending money on marketing that you are not getting back. Understanding some of the reasons why your traffic is not converting will give you a clue about what you need to do to get higher-quality traffic.

Issues with the purchasing process

If you are doing a great job with CTAs and driving users toward a lot of shopping options then you need to ensure the purchasing process is very easy for the users. You should ensure that users are having an easy time adding something to their cart and checking out intuitively. Most online marketing companies can do web design and simplify things for you.

A lot of choices when there are too many choices on your website pages can affect the conversion rate negatively. If you want your traffic to convert, you should focus on CTA that entices visitors to do that. When you provide your visitors with too many buttons, options, and menus, they can get confused and experience analysis paralysis. This means that your users will get overwhelmed to the extent of getting paralyzed and do not make any choices. This is worse for pages that are meant to drive sales.

You do not show the value of your products

You can invest a lot of money in online marketing orange county and get a lot of website traffic but users will want to be sure that they will get value from your products before they purchase your products. You should make the process easy and simple for potential customers.

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