Before you start looking for a search marketing agency , it is important to know what search engine marketing means. Search engine marketing is abbreviated as SEM. It is one of the most efficient and effective ways you can grow your business in the competitive marketplace. There are a lot of businesses out there vying for the same viewers. It is, therefore, very important to do search engine marketing and advertise online to promote your products and services. An overview of search engine marketing Search engine marketing is a marketing practice where your business uses paid adverts that appear on search engine results pages. Advertisers bid on key phrases and keywords that users might search for when looking for services and products. This gives the advertisers the opportunity for their adverts to appear alongside search results for those keywords and key phrases. The adverts are known as pay-per-click ads and they come in a wide range of formats. Some are text-based ads