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Understanding Google Discover And How It Will Affect SEO



Nowadays, every company needs to know the power of digital marketing in Orange County California and how Google is using machine learning to rank websites. Google search algorithm is advancing and not even Google developers understand how it works. However, it is important to understand that SEO is committed to user experience.

Search and prediction

In future, search engines may involve less searching than today. The ability of Google to predict our intents and interests is getting better and this could spark a shift for everyone involved in search engine optimization. Google believes that it can help people and businesses reach quality customers who are not even searching for keywords and other relevant terms using Google discover.

Google discover

This is a content recommendation engine. It learns from the user search history and online behavior to suggest content that is relevant to them. Every digital marketing agency Orange County in California should understand how Google discover works.

Features of Google discover

Google discover has various features:
•    Additional videos and images
•    Topic headers that classify feed results
•    Evergreen content
•    Being able to customize your recommendations from Google

How is search affected by the recommendation engine?

Currently, the recommendation engine on YouTube is responsible for 70% of the time people spend on YouTube. Google discover may have hit the same 70% or it may not have reached 70% but it is crucial to remember that the main focus of Google is to keep users on their service. Through email services, browsers and search tools, Google is an important part of online users.

Optimizing Google discover

Optimizing for Google discover is one of the most important skills digital marketing Orange County in California companies should be conversant with. Nobody knows how Google ranks content but it is important to emphasis on relevant content because relevant content will always be valued by users.

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