Color
is very important in video production Orange County. It conveys meaning
beyond what is seen on screen. Color can be used to express emotion, describe
objects and evoke responses among viewers. In the post video production
process, perfection of color is usually done through color grading or color correction.
Color
grading and color correction was once a job for color professionals only but
today color grading and color correction tools are found in most video editing
software. The tools are accessible to anyone. Some people in America use color
grading and color correction terms interchangeably and mistake them for one
another but they are very different.
Color
correction
Color
correction is the process where every clip of video footage is professionally
altered to match the temperature of other shorts to a consistent standard of
appearance. A video production company in The United States of America does
color correction before color grading is done. Color correction is the
balancing of colors to make the whites appear white and the blacks appear black
and to ensure everything in between is even.
The
main goal of color correction is to match the footage to a standard that would
portray how it would look if someone watched it. The human eye will always see
a white object as white but when viewed through a camera, if you do not set it
right, a white object can appear blueish white, actual white or
yellowish-white.
Color
grading
Color
grading in video production orange county is taking what you have
already done in color correction a step further. It involves altering an image
for communicative and aesthetic purposes. Once everything is looking normal and
nice in your video, you will be empowered with the ability to enhance your
story further by manipulating the colors to create a new tone.
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