Different Types Of Marketing Agencies You Need To Know

When it comes to advertising and marketing your business, there are different types of creative marketing agencies orange county to choose from. Marketing companies are there to help you develop a marketing and advertising strategy or provide specific services to help you grow your company through advertising and marketing channels. There are different types of marketing and advertising agencies that specialize in particular areas of advertising and marketing. Here are some of the most common types of marketing and advertising agencies you need to know.

 

Advertising agencies

These are a traditional style of marketing. This was the only type of marketing that companies could use before the invention of the internet. Advertising agencies offer a wide range of services that include digital marketing and branding. Advertising agencies hold radio, TV, outdoor markets and print advertisements. They work with large organizations that have a lot of money for marketing.

 

Digital agencies

In the digital age, more digital-only agencies are coming up. Digital agencies focus on e-commerce, internet marketing, social media and content marketing. Most agencies in this marketing category make blogs, design websites and run your social media platforms such as your Instagram account, Twitter account, Facebook page and so on. A few sub-categories of digital agencies include SEO agencies, pay per click agencies and application development agencies.

 

Promotional agencies

Promotional agencies focus on packaging for promotional campaigns. Some of their work could be advertising, merchandising, content, promotional products and promotional displays.

 

Social media agencies

These types of marketing agencies focus on creating your social media platforms and customizing them to drive traffic to your website. They should strive to drive only quality traffic that is likely to convert into sales. Social media agencies will use Facebook, Instagram, Twitter, YouTube and LinkedIn to fill your audience with interactive and engaging content. Social media agencies will often create graphics, manage blogs and develop the content for your platforms.

 

Account-based marketing companies

Account-based marketing companies will link your business’ marketing strategy with your sales department. They use the potential or current customer base and market to achieve your goals. This means that the marketing is targeted to specific customers, existing or business accounts. Account-based marketing companies are most useful to B2B companies that want to sell their services or products to particular organizations. With the best account-based marketing companies, you will be able to boost the turnover of your company.

 

Public relations agencies

Public relations or PR agencies help you to look your best in the eye of the public. They provide different types of services such as press conferences, news announcements, content creation, product placements and event management. They can assist you with launching a new website or a new product.

 

Freelancers

Freelancers are not creative marketing agencies orange county, but instead, are people who are skilled in a certain field of marketing. It can be a miss or hit when hiring freelancers so you should ensure they are experienced and qualified for the job before hiring them. Freelancers are suitable for doing temporary projects as they have skills in one area of marketing.