A company engages the services of top marketing firms in Orange county when it does not have internal resources or time to accomplish certain marketing tasks. Whilst this reasoning can deliver good results, the most value of working with a marketing company is the chance to gain an unbiased third-party view and the services of an experienced marketer.
Once
you have identified the need to work with a marketing company, you should know
where to begin. You should know your rights as a client to avoid being taken
advantage of by your marketing company. Here are some clients’ bills of rights
that you need to know.
The right to be heard
No
potential client deserves to be talked over when evaluating a marketing
company. You don’t want to be forced to believe what the company tells you. As
a potential client, you should state your needs and you have a right to be
heard by the company. If a pitch focuses more on what the marketing company has
achieved and not what they can do for you, they are not hearing you and it is
best not to work with them.
The right to be understood
Some
companies ramp up for clients’ pitches by preparing their CV of accomplishments
instead of taking their time to do the necessary homework to gain a clear
understanding of your products, solutions, company and industry. This is a red
flag when hiring marketing agencies. The best agency should be part of your
company. It should be seen as an extension of your internal team. The more they
understand you, the better services they will provide.
The right to transparency
A
lot of companies may send in an executive team to pitch to you, only to
disappear after the deal has been closed. As a client, you should ask to meet
the team that will work on your project before you sign a contract with the
marketing company. You need to establish a relationship with the team before
they even start working for you. Ensuring you are comfortable working with the
marketing team is important. It will ensure you get the results you are paying
for and that no one takes advantage of you.
The right to simplicity
Whether
you are engaging with a company that has a large team or a small team, you have
the right to interface with one point of contact. It is better if your point of
contact is a senior employee or someone who is strategically engaged. Doing
this will ensure your point of contact adds value to the engagement and answers
questions quickly and not someone who acts as a communication traffic manager.
The right to responsiveness
It
is very important for the contact person you have to provide clear status
updates on how the top marketing
firms in Orange county are proceeding with your projects. As a best
practice, the point of contact you have should send you a summary list of what
has been discussed and an outline of action items they owe your company.
Comments
Post a Comment