Choosing an Orange County marketing agency to help your company reach its long and short-term business goals is a simple decision for some businesses. There are countless agencies available but they are not equal. It is therefore important to consider the following things when choosing the right marketing agency. Digital expertise A good marketing agency should have expertise across different channels because users spend time accessing content, researching ideas and browsing across channels, devices and a wide diversity of platforms. You should, therefore, choose an agency with a track record of driving sales and generating leads. Data-driven Measurements, data, and analytics are all necessary components of successful marketing because they prove your initiatives’ value and enable better decision-making to drive success quicker. That is why a great internet marketing company uses these measures to track its marketing success. An emphasis on storytelling and content Content is the cen...