If you are considering working with an Orange County marketing agency, price and cost benefits may have crossed your mind. No one has an unlimited budget and we all need that return on investment. An effective marketing program is essential in today’s marketing to reach new customers and leads. For most brands, online is the leading source of sales. Partnering with a marketing company has a lot of benefits. Here are some of the top benefits.
Cheaper than hiring in-house employees
Any manager or business owner knows that hiring a great team and retaining it is very difficult. There is the cost of setting up a good work culture, recruiters, HR department, managing taxes, additional office space and setting up employee benefits. There is also the time investment of performance reviews, onboarding, and the legal liability of having in-house employees. The true cost of an in-house team is more than the salary.
On the other hand, a marketing agency charges a percentage of your budget with a flat monthly cost and an initial setup cost.
Greater efficiency
Agency work demands greater business efficiency. There is less time when managing multiple clients and increased urgency to deliver good results fast. A marketing agency operates with fewer internal meetings and less bureaucracy. There are hours each day spent in business meetings. The ability of the agency to contribute as an outsider frees them from the day-to-day business activities and boosts efficiency.
More flexible
Hiring a marketing agency during times of expansion is very flexible. The cost and time of recruiting and onboarding new employees and the role of letting employees go when pulling back is taxing. An agency will allow you to onboard in a few days and even scale down with reasonable notice.
Experience
Your digital marketing company is working with other clients to learn from managing those other accounts through experiments, optimization, and challenges. This means that they can apply the knowledge to your program. There is a high chance that your agency partner has encountered the obstacles that you face and can easily executive the solution resulting in a lot of savings. If your marketing company has already done work in your particular industry then the benefits are more.
Network connections
High-performing marketing companies have a great network of clients, media publishers, and complementary consultants that could benefit you as well. They work with a lot of clients and control a lot of money in the advertising budget. Facebook, Google, and LinkedIn give them a lot of attention than any brand could.
Speed for scaling
The advantage of scaling gives your business the opportunity to seize the market share when you realize growth. An understaffed marketing program will leave a lot of money on the table. Your orange County marketing agency can handle larger budgets, additional channels and new campaign launches by adding to your scope of work. In-house employees would end up taking a lot of time in recruiting and onboarding to deal with the increased workload.
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