If you want to get the most from public relations firms Orange County, it is crucial to know some of the most common misconceptions about PR. There are a lot of misconceptions about PR that people take as facts. Read on as we narrow down some of these misconceptions.
Get results overnight
Getting results overnight would be great. This is one thing that everyone can wish for. But it is not realistic. People expect to get instant results but this can never happen. Slow and steady is the best way to go if you want to achieve positive results.
Just send off the press release
A lot of people are familiar with press releases. The truth is, press releases can do harm to your PR campaign if you do it improperly. You should work with the right PR agency to help you with your press releases.
You can get a TV spot if your agency has a friend at the station
Having connections with senior people on TV is great. But a lot of people mistakenly believe that just because their PR expert has a friend in a TV station, they will be able to get them promotions. This is not what happens on the ground. The connection will get you in the door but it will not guarantee a spot. Instead, come up with compelling pitches.
All PR experts are outgoing
Being outgoing gets PR experts get into the industry. But it is a misconception that people in the industry have this quality. It isn’t an essential trait to have as many modern PR campaigns as possible done from behind the keyboard of a phone or computer.
PR will secure sales every time
Public relations firms Orange County are very important for your company. But a common misconception is that it always leads to sales. A strong strategy can have other benefits such as increasing the visibility and reputation of a business.
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